INSIGHT

Expensive venue hire costs make it difficult for festival organisers to continue running music festivals in Australia.

IDEA

Connect farmers and festival promoters to turn farms into music festival venues.

EXECUTION

Create a website, Farm To Festival, that allows farmers to list their farm as a potential venue for a music festival.

HOW IT WORKS

Farmers list their farms with a price range, then festival organisers get in touch to agree on a deal. It’s like AirBnB for farmers and promoters.

PROBLEMS IT SOLVES

For festival organisers, they’re able to run a music festival with significantly less venue hire costs than a traditional venue. For farmers, they’re able to create another revenue stream in off-peak times of the year.